Who wants to work with a business advisor who offers exit planning and CFO services? Okay, okay, don’t go too crazy over it.
Now, who wants to work with a business advisor that climbs mountains, drives Harleys, and is known for having personality in her industry when everyone else’s is “dry”? She’s helping companies in the cannabis industry take off, and she previously helped a company increase their profits 76% in 3 years.
That’s the difference between owning a business and making it into your personal brand.
In one, you think everyone cares only about the work you do. In the other, you confidently embody all your favorite parts of your background because you know that that’s what’s gonna catch people’s attention and draw them in.
Because real people want to connect with real people.
Christine is everything I described in the second paragraph, and we wanted to show all of those sides of her at her personal brand session in a way that speaks to her niche in the cannabis industry.
Early on we’d tried to find places that would give a more natural feel to her photos, but most of the pictures would end up inside, and that just didn’t give us what we were looking for. So we headed to King & Queen’s Seat at Rock State Park to put her in her happy place and properly tell her story.
Enjoy Christine’s personal brand session! This is a real dream-team collaboration between us and our friend, Aubre, at Artisan Kind. Will share her final website when it’s done!
Now. Like I said before, first impressions are the difference between “Oh, it’s some financial lady.” versus, “Woah! This lady offers financial services? She doesn’t look like she would…that’s the kind of person I’d want to do business with on something so boring and stressful”.
Thinking of that example, how are your first impressions coming off with your brand’s photos?
Let’s get you a brand that people will love interacting with. When we work together it’s not just about photos. We plan your entire brand together so you don’t have to guess how to enhance your brand’s look and make your information more consumable for your audience.
All good things,
Lauren is a traveling personal branding photographer who’s located between Baltimore and Philadelphia in York, PA. She takes killer high-end headshots that make you say, “That’s me?!” and “That’s me.” at the same time. If you’re looking for photographs for your Baltimore- or Philly-based business, or looking for a portrait photographer in York, PA, family photographer in York, PA, or portrait photographer in Lancaster, PA, or portrait photographer near Baltimore, get in touch!