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Stuck in analysis paralysis over what your brand is or isn't? I'll help you get out of your head and not overthink it.
In this course we go back to the basics so every decision you make after is cohesive and intentional, not a guessing game that yields questionable results.
What makes you different brand strategy course
Coaching/course:
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You owe it to yourself to ask—what happens if you don't take this next step in your career?
If you stay at the same dreaded job for the next year?
If you watch your peers outgrow you while you're still trying to make sense of what's not working?
But what becomes possible when...
You're influencing your market in ways the world desperately needs right now?
You start booking gigs because you feel not only comfortable, but light up when talking about what you do and people get it, too?
Your kids see your progress and successes and learn how to be better versions of themselves because you stretched your comfort zone?
If you stay stuck in analysis paralysis?
If nothing changes?
6-month payment option available—chat with me!
(Only 8 spots open)
(Only 8 spots open)
investment
This 8-week brand transformation is
$1799 (if paid in full)
or
3 monthly payments of $733 ($2199 total)
when you sign up, you'll get $1000 off of a half-day brand photography package
Bonus!
If you never show yourself what your greatest potential is?
How to avoid pigeon-holing yourself with a brand name
(So that you can give your brand room to grow & evolve)
The trick to finding your authentic tone of voice
(So you keep your writing voice consistent across all content and media, no matter if you’re doing it yourself, or if you’re hiring someone to do it.)
How to create a brand personality that’s authentic to you & draws the right people in
(So you don’t set off your audience’s bullshit meter—you don’t have to pretend to be anything you’re not)
The holistic approach to honing in on your brand values & how to spot red flags in misaligned collaborators or clients
(So that you know what opportunities to take or turn down so you don’t derail your brand’s mission)
What your brand’s vibes are
(So that you can create an irresistible user experience that makes your audience fall in love with you before they even meet you)
In this module you'll learn...
How to turn your perceived weaknesses into your greatest strengths
(So that you can pitch to anyone without feeling like a fraud)
What goes into your brand kit & helpful resources if you’re choosing to DIY it
(So that you know what your designer needs to make & you keep your content stylishly consistent)
Creating an ovation-worthy offers
(So that your brand’s in its own lane and you don’t have to compete with anyone)
The special touch you bring to your clients’ experience (benefits)
(So that you become their obvious choice)
How to come up with your brand’s “signature”
(So that you become as identifiable as Tiffany blue)
How to build credibility even when you have none
(So that people don’t question your pricing or credentials anymore)
In this module you'll learn...
1:1 coaching call (30-minutes)
Study group/office hours call (2 hrs)
Lesson video 4 released
1:1 coaching call (30-minutes)
1:1 coaching call (30-minutes)
Study group/office hours call (2 hrs)
Lesson video 2 released
1:1 coaching call (30-minutes)
1:1 coaching call (30-minutes)
Study group/office hours call (2 hrs)
Lesson video 3 released
1:1 coaching call (30-minutes)
Lesson video 1 released
1:1 coaching call (30-minutes)
The who, what, when, where, and why of your brand
(So that it makes sense, not just to you, but to your audience too)
Your brand’s reason for existing
(So you anchor in a reason to keep going when things get hard—because they will.)
The secret sauce for making every part of your brand cohesive
(So that your clients can’t get you out of their heads (or their hearts))
The truth about your clients love language that goes against everything you’d ever expect (& the transformation they’re begging you for)
(So that they immediately think, “They get me!” and you have their full attention)
How to explain to anyone exactly what you do (and make it sound natural)
(So that you don’t get flustered & jumble up your words when explaining it in conversations) (& you know how to introduce yourself on podcast interviews)
What cheese can teach you about your niche
(So you don’t have feel like you’re the only one thinking, “What does that even mean?” anymore)
In this module you'll learn...
1:1 coaching call (30-minutes)
Study group/office hours call (2 hrs)
How to not sound like a robot when you talk (but also how robots can help your copy)
(So your audience doesn’t hit the snooze button when you talk)
The way Google & Apple get to our hearts & how you can too
(So everything you put out drives your audience to take some kind of action)
Calls to Action — what hurts us and what helps
(So you no longer sound—or feel—apologetic when asking someone to do what you want them to do. Like, “Subscribe” or “sign up for our weekly newsletter”)
What photo content your brand needs & how to DIY it
(So your Insta feed looks gorgeous and sellable even just with your iPhone)
What kind of video content you should include
(So that people can experience you before even starting a conversation with you)
Video tips & tricks to keep things catchy & interesting
(So that they stick around for what you really want them to know)
Week 2
In this module you'll learn...
Week 4
Week 3
Week 6
Week 5
Week 8
Week 7
Week 1
Give it personality
Module 2
Make it different
Module 3
Module 4
Make it emotional
Give your brand direction
Module 1
The outline
• A course & coaching program on the strategy and foundation behind your brand elements
• A resource to take to your designer or to give you a starting place to DIY your brand elements
• A collaborative effort. You’ll get tons of touch points with me, and even study groups to make get guidance and productive feedback on your brand’s foundation
• A slow-paced, room-to-breathe course because I know you're busy, and these ideas take time to develop
• A marketing or design course
• How to build a website or social media strategy (I know, we all want to skip ahead to the good parts. But this has to wait otherwise you’ll have to redo DAYS worth of work. Coming soon in the next course…)
• A binge-in-a-day course. These topics are meant to chew on for a bit—you’re committing to a successful brand strategy, not just trying to get through a course
What it isn't
What it is
4- Make it emotional
3- Make it different
2- Give it personality
1- Give your brand direction
My client, T j
Registration closes April 7th
*Valid for 1 use, available for 6 months after last day of the program
If you never show yourself what your greatest potential is?
(Starting the week of April 10th)
