Trauma Coach Brand Photography • Gina Rolkowski • Newark, Delaware

Gina’s Brand Challenge

When Gina came to me, she was a wreck about having to getting branding photos taken. She’d worked with another branding photographer in the past, but they didn’t give any part of her business or brand consideration.

So, she’s a trauma coach. Who also happens to be very bright & bubbly and lighthearted.

But her previous brand photos on her **trauma coach** website…made her look like just another **business coach**.

How’d that happen?

She was left on her own to figure out what to wear, and the props were limited to a laptop and a coffee mug. Which, by now, we all know is a trend that desperately needs to be shaken up.

VERRRRRRRY different vibes between the two, right?

So we dove into what her outfits needed to look like (to not wash her out but also not be too colorful that she wouldn’t be taken seriously), what props would tell the right story, and what location spoke to it best, too.

(Side note: if you’re looking for this kind of guidance for your own brand photo shoot, you’ll get that in the half day or the whole day session)

What Sets Gina’s Trauma Coach Brand Photography Apart

You know the scene from When Harry Met Sally where Sally fakes a full-body orgasm in front of the entire diner they’re at?

And at the end a waitress walks up to an older woman to take her order and the woman goes, “I’ll have what she’s having!”

This is precisely what Gina’s online presence aims to spark in potential clients. That “I’ll have what she’s having” factor.

Because they’re sick of being stuck in these loops and unhealthy mindsets and coping patterns from their childhood abuse, and they’re ready for life to get good.

And her brand’s here to show them it can get better than they’d ever imagine, and that while it’s challenging to move through their traumas, their healing journey doesn’t have to be so heavy. The experience can be lighthearted and uplifting.

Planning The Branding Session

For Gina’s brand photos, we focused on 3 things:

• Showing her bright, bubbly personality with tons of tasteful pops of color in her outfits & office
• Communicating that you can have a safe and wildly successful relationship after abuse
• Creating a sense of meaningful and fun connection with yourself (we did this through posing and expressions)

Each of these showcased the full brand story while giving her plenty of headshots, personality shots, and relatability shots. With those, her audience knows exactly what the experience will be like working with her before they even click the contact button.

So, how’d everything go? Here’s what we got:

The Results of Gina’s Trauma Coach Brand Photography Session

Hear what Gina thought of her session herself:

Excited to start planning your own branding session? Learn how to make yourself memorable with your photos, or find brand session resources on the resource page.

Did you love this branding session? Be sure to Pin it for inspiration!

And don’t forget to snag your free brand session planning guide on your way out 🙂

All good things,
Lauren

Lauren’s a Philadelphia branding photographer and headshot photographer who travels worldwide, helping change how people see, talk about, and invest in you with scroll-stopping branding photography. You can find helpful resources like planning your perfect outfit, overcoming camera fear, and what shots your brand should have on the resources page or book a call with her to see how she can help you present your brand in a fresh, reputable way.