York, PA branding session • Mary Kalbach • Trauma coach branding session
Mary’s Brand Identity
Mary Kalbach is a post-traumatic growth coach with a particularly unique background. Her experience with trauma work and unique certifications in trauma modalities are so advanced that therapists have her at the top of their referral list…while she’s not technically a licensed therapist herself. 👏👏
Her brand vibe is a bit grunge, nature-y, trendsetting, but also playful and soft.
She brings out a ton of grounding healing modalities like parts work, inner-child “shadow” work, and incorporating many furry auxiliaries (which you’ll see below) to help her clients work through different characters in their life stories.
Wanna see how much her photos make a website pop? Check out this sample site here!
The brand beliefs we communicated
It’s important to know that Mary’s clients are working through some really difficult experiences, so her brand’s personality is safe, non-judgmental, and empowering. She believes that…
1) Difficult situations should be approached with curiosity
2) People have a badass inner child who helped them survive some terrible stuff and they’re just waiting feel heard, seen, and appreciated
3) It is what it is in the moment of your healing, and that’s okay
The ideal client we spoke to
Her clients often enjoy outdoor activities, being active, the arts, but are often over-caring, overworked, and often in chaotic job situations or relationships. While they may seem like they live normal lives, they often deal with addiction, experience social anxiety, and have trouble staying present or focusing on others.
When Mary works with them, she helps them uncover, communicate with, and compassionately reparent their inner child so they can experience contentment in their inner and outer worlds.
Sound like someone you’d like to work with? Check out her work here.
How we told her brand’s story
Wanna see what her photos look like on a website? Check out this mockup website.
Excited to start planning your own branding session? Learn how to make yourself memorable with your photos, or find brand session resources on the resource page.
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And don’t forget to snag your free brand session planning guide on your way out 🙂
All good things,
Lauren’s a Philadelphia branding photographer and headshot photographer who travels worldwide, helping people get their message into more hands and show how valuable they are with scroll-stopping branding photography. You can find helpful resources like planning your perfect outfit, overcoming camera fear, and what shots your brand should have on the resources page.