Philadelphia branding session • Belong Health • Healthcare Branding Photography
Belong Health’s Philadelphia Branding Session
Belong Health is a company that works to make healthcare coverage more accessible for Medicaid communities.
They knew they wanted to come across as approachable, everyday people to connect with the community, but their previous headshots were just…not that.
No one felt like they looked like themselves, and the dark, static headshots weren’t really screaming, “Hey! We’re going to go the extra mile for you and make you feel completed seen and heard on your healthcare journey like you deserve!”
So we set out to give them well-lit, friendly photos that brought out their natural smiles and demeanors. That meant nothing too stiff and definitely no arm-crossing!
And when I met them in person, every single team member was an approachable, friendly individual. We chit chatted about everything from travel, breakups, and moves across the country, to life-changing experiences and beliefs.
The goal was for them to use these photos both for the company’s brand and each team member’s personal brand—photos they’d use for different presentations and speaking engagements.
Belong Health’s team is made up of individuals from San Francisco to Nashville to NYC, so the freedom to use these photos in this way is a strong tool in building a familiar brand all over the country.
Wanna see how their photos build an experience on their site? Check out their About Us page here!
How we communicated that:
Wanna see what their photos look like on a website? Check out their About Us page on their website!
Excited to start planning your own branding session? Learn how to make yourself memorable with your photos, or find brand session resources on the resource page.
Is this how you’d like your team to be represented? Be sure to Pin it for inspiration or get in touch with me to book your own team photos!
And don’t forget to snag your free brand session planning guide on your way out 🙂
All good things,
Lauren
Lauren’s a Philadelphia branding photographer and headshot photographer who travels worldwide, helping you change the way people perceive and invest in you and your business. You can find helpful resources like planning your perfect outfit, overcoming camera fear, and what shots your brand should have on the resources page.
